business怎么写

篇首：封面（Title） 序言（Preface） 谢词（Acknowledge） 提要（Summary） 目录（Tables and Appendixes） 本文：引言（Introduction） 主体，含篇（Part）、章（Chapter）、节（Section） 、以及注释 （Footnotes） 参考资料：参考书目（References or Bibliography） 附录资料（Appendix）。

A business information report endeavors to make the reader understand the business plan, business growth strategies and the goal of your business. Business report writing is meant for an audience that is internal as well as external. These audiences are either from technical background or non-technical background. Business report writing can be a tedious tasks for those who find it extremely difficult to organize and write a detailed report.It is very important to follow a proper format when writing business reports. There are standard business report writing formats that are can be easily understood by anyone reading it. These sample business report formats also help reduce your time of preparing one as it helps you become more organized. These sample business report formats have been developed by professionals over the years. These well-written business writings also do not waste the time of the reader and do not allow them to skip the information that they should be reading. If you are wondering about how to write a business report, then read on further. The following business report example will help you understand how to write a business report.Writing Business Reports Business report writing involves use of logical steps that explains the information and data regarding the business related issues. The following sample business report will explain the major constituents of business information report.Title Page: The title page includes the name of report, the author's name and date. You can also write the reason of report on the title page to inform the reader regarding the problems or solutions offered.Letter of Transmittal: This is used to announce the release of the business report and give the reader the necessary background of the business information report.Content Page: This page includes the table of contents of the major titles or heading mentioned in the report. You should include the letter or memo of transmittal in the table of contents. If there are sub headings in the report, try to include them too. You should mention the page number on which the main heading and sub heading lies. The page numbers should be written an inch from the bottom of the page.List of Illustrations: This page is used to mention the illustrations included in your business report. When the business report includes only figures, title the page "List of Figures" or if it includes only tables then mention, "List of Tables".Executive Summary: The executive summary is used to summarize the background of the report in one page for managers who do not have time to read your business report. The executive summary should include purpose and scope of the report and also the major conclusions and recommendations suggested. Mention only the information that is worth writing in the executive summary.Methodology: Explain the methods followed in your research to come to a valid conclusion. You need to mention if you did a group survey or searched for information through the internet or library or involved an outside agency to carry out the research for you.Report Body: This is the major chuck of business information report when writing business information. The headings and page numbers should match according to the table of contents. The report body should contain:1)Introduction: The introduction will explain your audience why they are given this report to read and what is covered in the main body.2)Main Body: The heart of your report lies within the main body. All your important data and information that needs to be mentioned while writing a business report need to be covered in the main body. You need to put forth your best writing skills when writing business reports.3)Conclusion: The conclusion will analyze your result and bring your business report together. This is the answer to your business report, and will be read by everybody. Keep the conclusion short and to the point.Recommendation: This will provide your reader the possible suggestions that will help address the issues mentioned in the business report. You should mention the recommendations using bullets and numbered points when writing a business report. You should be thoroughly sure about the recommendations made as they may be followed by the reader.Appendix: You need to mention all the sources of 。

假设是写耐克、

中文：在一个形象代表一切的世界里，耐克的是全世界最多人认得的标志之一。要了解耐克的成功与企业文化，对于其标志的了解是不可或缺的，因为它是让耐克品牌变得无所不在的一个商业标志。由于实在太知名，以至于在耐克的广告中只见到耐克的标志，而没有看到公司的名字，因为他们有充分的把握，人们看到这个符号即知道这是耐克，毋须出现只字片语。它成为一个文化的圣像，一个耐克用来提高品牌价值、知名度，以及地位的圣像。没有一家体育用品公司的品牌像它那么为人所知。为了证明此点，只消问问任何一个人锐步的标志是什么。他们可能脑中一片空白。事实上，锐步的标志以一个“矢”代表，它仅仅没有准备好，让消费者认识或想要见到它。而耐克在与广告商成后与肯尼迪（wicden Kemledy）的合作下，。假设是写耐克、

中文：在一个形象代表一切的世界里，耐克的是全世界最多人认得的标志之一。要了解耐克的成功与企业文化，对于其标志的了解是不可或缺的，因为它是让耐克品牌变得无所不在的一个商业标志。由于实在太知名，以至于在耐克的广告中只见到耐克的标志，而没有看到公司的名字，因为他们有充分的把握，人们看到这个符号即知道这是耐克，毋须出现只字片语。它成为一个文化的圣像，一个耐克用来提高品牌价值、知名度，以及地位的圣像。没有一家体育用品公司的品牌像它那么为人所知。为了证明此点，只消问问任何一个人锐步的标志是什么。他们可能脑中一片空白。事实上，锐步的标志以一个“矢”代表，它仅仅没有准备好，让消费者认识或想要见到它。而耐克在与广告商成后与肯尼迪（wicden Kemledy）的合作下，希望这个勾勾标志能在所有广告中清楚地被看见。公司的广告与营销预算，估计约高达年收入的10%，就为了将它的符号深深烙刻在消费者的脑海中。

英文：In a world where an image represents all, Nike is one of the most widely recognized symbols of the world. If you want success with the Nike culture, are essential to its understanding of signs, because it is a business logo of the Nike brand became ubiquitous. Because is so famous, so much that the Nike ads Nike logo was seen in, but did not see the company's name, because they have a full grasp of people see the sign that knew it was Nike, do not need to appear a short note. It became a cultural imagery, a Nike to improve brand value, visibility, and the status of the imagery. Does not have a sports goods company brands like it then known. To prove this point, just ask anyone what is Reebok logo. They might mind drew a blank. In fact, the Reebok logo with a "vector" represents, it's just not ready, so that consumers know or want to see it. And Nike and advertisers into when Kennedy (wicden Kemledy) in cooperation with, if that mark can clearly be seen in all advertising. The company's advertising and marketing budgets, it is estimated that up to annual revenues of about 10%, just to the symbol marked deeply engraved in the minds of consumers.

A business information report endeavors to make the reader understand the business plan, business growth strategies and the goal of your business. Business report writing is meant for an audience that is internal as well as external. These audiences are either from technical background or non-technical background. Business report writing can be a tedious tasks for those who find it extremely difficult to organize and write a detailed report.。

Business Ethics

Creating and sustaining an ethical corporation isn't as difficult as you might think; it's actually easier than some of the day-to-day business challenges you face. The keys to running an ethical company are accountability, honesty, and information transparency.

Corporations aren't ethical or evil in and of themselves--but people can be. So ethics must focus on you and the people you work with. Most people want to do the right thing, but organizational structure does not guarantee they will do the right thing, without meaning to or even knowing it. Structuring an ethical corporation makes the goal easier to achieve.

The challenge could not be more urgent. A substantial majority of people in China are dissatisfied with the social behavior of our corporations, say several recent news reports. Poor treatment of workers at home and abroad, products that don't perform as advertised, fake commodities, poor customer service, environmental pollution, to mention a few.

Responsible behavior is important to your business success, but let's not forget that you're in business--you're not out to solve the world's problems. So how do you balance the two? What does it mean to be ethical in business?

It simply requires that you follow your best moral instincts, even in areas that don't appear to involve moral issues, such as cost-benefit analyses. But while good ethics often equates to good business, sometimes it doesn't. Sometimes being truly ethical means giving up something you want in exchange for doing the right thing. That's why we worry about ethics in the first place--if it didn't cost us anything, everyone would be ethical all the time.

Business report又叫商业报告，是工作中常见的一种报告文体，一般是合作项目、工作计划汇总成报告来说明或者解释计划中的一些问题而形成的一篇报告。

一般来说，一篇英文的business report通常都包含篇首（Preliminaries），本文（Texts）以及参考资料（References）三部分构成；而这三大部分各自内容如下：

篇首：

封面（Title）

序言（Preface）

谢词（Acknowledge）

提要（Summary）

目录（Tables and Appendixes）

本文：

引言（Introduction）

主体，含篇（Part）、章（Chapter）、节（Section） 、以及注释 （Footnotes）

美国传统字典把business 定义为1.a. the occupation, work, or trade in which a person is engaged, b. a specific occupation or pursuit, 2. commercial, industrial or professional dealings, 3. a commercial enterprise or establishment…8. an affair or matter ….

美国学者Dr. Ricky W. Griffin把business 定义为an organization that provides goods or services to earn profits (Business, 6th ed., 2002).

从西文对商务的定义来看，中西对Business很不一致。中文一般把“商务”理解为“commercial affairs”。也许，Business English最好翻译成“工作英语”。

Wikipedia 对Business English做了比较自由的解释，几乎包含了天下所有的认知：

Business English is English especially related to international trade. Many non-native English speakers study business English with the goal of doing business with English-speaking countries, or with companies located in non-native English-speaking areas but nonetheless using English as shared second language or lingua franca.

Business English means different things to different people. For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. For others it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on.